This article outlines the information needed to implement the revenue strategy to use for 2021.
- Rate Windows
- Peak Dates & Events (*needs updates)
- Rates & Segments by Rate Window
- Rates & Segments by Month
Rate Windows
These are the dominant rate windows ("seasons") at our locations, analytically derived looking at upwards of 10 years of market data.
PMS System Rates
The rate windows in the PMS System should align with these date ranges.
Date Range
In this instance, the End Date is not the Check Out date. Therefore, the rates specified during a window should be applied to the End Date as well.
Order of Priority
Peak date rates always take first priority, followed by weekend rates, and finally weekday rates.
Peak Dates > Weekend > Weekday rates
Rate Windows
Browse through each tab here to view the dominant rate windows ("seasons") in a particular location.
Gretna
| Name | Start Date | End Date |
|---|---|---|
| Winter 1 | Fri 01/01/21 | Sat 02/27/21 |
| Spring | Sun 02/28/21 | Thu 05/13/21 |
| Summer | Fri 05/14/21 | Sat 08/14/21 |
| Fall | Sun 08/15/21 | Sat 10/23/21 |
| Winter 2 | Sun 10/24/21 | Fri 12/31/21 |
Mariposa
| Name | Start Date | End Date |
|---|---|---|
| Winter 1 | Fri 01/01/21 | Thu 02/04/21 |
| Early Spring | Fri 02/05/21 | Thu 03/25/21 |
| Shoulder Up | Fri 03/26/21 | Thu 05/13/21 |
| Summer | Fri 05/14/21 | Sat 08/14/21 |
| Summer Dip | Sun 08/15/21 | Mon 09/06/21 |
| Shoulder Down | Tue 09/07/21 | Sat 10/02/21 |
| Fall | Sun 10/03/21 | Sat 10/30/21 |
| Winter 2 | Sun 10/31/21 | Fri 12/31/21 |
Oakhurst
| Name | Start Date | End Date |
|---|---|---|
| Winter 1 | Fri 01/01/21 | Thu 02/04/21 |
| Early Spring | Fri 02/05/21 | Thu 03/25/21 |
| Shoulder Up | Fri 03/26/21 | Thu 05/13/21 |
| Summer | Fri 05/14/21 | Sat 08/14/21 |
| Summer Dip | Sun 08/15/21 | Mon 09/06/21 |
| Shoulder Down | Tue 09/07/21 | Sat 10/02/21 |
| Fall | Sun 10/03/21 | Sat 10/30/21 |
| Winter 2 | Sun 10/31/21 | Fri 12/31/21 |
Peak Dates
The following holidays & events are not complete and will be updated periodically.
Frequent Stay Rewards
Be sure to only allow the minimum required loyalty program nights each night. If allowed, black out as many nights as possible throughout the year. It may not be necessary to black out during high occupancy nights (>96%).
Discounted Rates During Busy Season
For leisure markets, avoid opening up discounted rates for corporate bookings, certain group segments, tour groups, wholesale, FIT, and so on.
Peak Dates
Browse through each tab here to view the holidays & events.
USA Holidays
| Name | Start Date | End Date |
|---|---|---|
| New Years Wknd 1 | Thu 12/31/20 | Sat 01/02/21 |
| MLK | Fri 01/15/21 | Sun 01/17/21 |
| Valentines Wknd | Fri 02/12/21 | Sat 02/13/21 |
| Presidents Wknd | Fri 02/12/21 | Sun 02/14/21 |
| Easter Wknd | Fri 04/02/21 | Sat 04/03/21 |
| Memorial Wknd | Fri 05/28/21 | Mon 05/31/21 |
| Independence Wknd | Thu 07/01/21 | Mon 07/05/21 |
| Labor Day Wknd | Fri 09/03/21 | Mon 09/06/21 |
| Veterans Day | Thu 11/11/21 | Sat 11/13/21 |
| Thanksgiving Wknd | Wed 11/24/21 | Sat 11/27/21 |
| Christmas Wknd | Thu 12/23/21 | Sun 12/26/21 |
| New Years Wknd 2 | Fri 12/31/21 | Sun 01/02/22 |
Yosemite
| Name | Start Date | End Date |
|---|---|---|
| Firefall | Tue 02/16/21 | Sun 02/21/21 |
Mariposa
| Name | Start Date | End Date |
|---|---|---|
| County Fair | Thu 09/02/21 | Mon 09/06/21 |
| TVYFL | Wed 11/03/21 | Sun 11/07/21 |
Oakhurst
| Name | Start Date | End Date |
|---|---|---|
| Yosemite Half Marathon | Fri 05/07/21 | Sat 05/08/21 |
Gretna
| Name | Start Date | End Date |
|---|---|---|
| Olympic Swim Trials | Sun 06/13/21 | Sun 06/20/21 |
| College World Series CWS | Fri 06/18/21 | Wed 06/30/21 |
| Berkshire Hathaway | Thu 04/29/21 | Sun 05/02/21 |
| 3rd Wed November | Wed 11/17/21 | Wed 11/17/21 |
Rates Breakdown by Market Segments
Market Segment codes are outlined in Overview of Market Segments Since each location has its own segmentation, rate categories, and rate codes, use the information below to identify how to update each rate code in the PMS System.
Additional Information Required
Refer to the Overview of Market Segments and any additional information the shared drive in order to better map over the following guidelines into the PMS system.
Historical Statistics
As mentioned above, it was through analytics that the seasonality was determined for each market. An example is presented below.